40 min listen
Ep. 0 - Trailer
FromHow I Wrote This
ratings:
Length:
2 minutes
Released:
Aug 7, 2023
Format:
Podcast episode
Description
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
Released:
Aug 7, 2023
Format:
Podcast episode
Titles in the series (11)
Ep. 1 - Judy Chevalier and Dina Mayzlin on Online Reviews by How I Wrote This