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    Tuning Up the Client-Agency Relationship w/ David Meikle

    Tuning Up the Client-Agency Relationship w/ David Meikle

    From20% - The Marketing Procurement Podcast

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    Tuning Up the Client-Agency Relationship w/ David Meikle

    From20% - The Marketing Procurement Podcast

    ratings:
    Length:
    47 minutes
    Released:
    Sep 6, 2023
    Format:
    Podcast episode

    Description

    Consultant David Meikle joins the pod to discuss—and listen to Blair and Leah rave about—his new book Tuning Up: Improving Performance and Reducing Stress in Advertising and Marketing.” Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin David's website David’s Linkedin David’s Twitter Tuning Up Website Tuning Up Diagnostic Tuning Up e-book Tuning Up Hardcover David’s first book: How to Buy a Gorilla
    Released:
    Sep 6, 2023
    Format:
    Podcast episode

    Titles in the series (33)

    In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"