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Agency Model Innovation w/ Caroline Johnson

Agency Model Innovation w/ Caroline Johnson

From20% - The Marketing Procurement Podcast


Agency Model Innovation w/ Caroline Johnson

From20% - The Marketing Procurement Podcast

ratings:
Length:
48 minutes
Released:
Sep 20, 2023
Format:
Podcast episode

Description

The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline’s Linkedin Madison Avenue Makeover Forrester’s “Ditch The Pitch” Research Report
Released:
Sep 20, 2023
Format:
Podcast episode

Titles in the series (33)

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"