55 min listen
Agency Model Innovation w/ Caroline Johnson
Agency Model Innovation w/ Caroline Johnson
ratings:
Length:
48 minutes
Released:
Sep 20, 2023
Format:
Podcast episode
Description
The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline’s Linkedin Madison Avenue Makeover Forrester’s “Ditch The Pitch” Research Report
Released:
Sep 20, 2023
Format:
Podcast episode
Titles in the series (33)
8 Things Every Agency Says w/ John Gleason: Hosts Leah Power and Blair Enns welcome their first guest to the podcast, John Gleason. John shares his views on the procurement/agency relationship and lays out the same 8 claims almost every agency makes. Blair Enns Leah Power ... by 20% - The Marketing Procurement Podcast