25 min listen
On Creative Effectiveness w/ George Tannenbaum
On Creative Effectiveness w/ George Tannenbaum
ratings:
Length:
33 minutes
Released:
Oct 18, 2023
Format:
Podcast episode
Description
In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin George’s blog: Ad Aged GeorgeCo George’s work site George’s Linkedin Rory Sutherland’s book: Alchemy Blair's Innoficiency Problem article
Released:
Oct 18, 2023
Format:
Podcast episode
Titles in the series (33)
Welcome to 20% - The Marketing Procurement Podcast: Hosts Blair Enns and Leah Power discuss the “Marketing Procurement Problem” and lay out their hopes and intentions for the conversations to follow. Note: The ICA changed its name to the Institute of Canadian Agencies after the recording of... by 20% - The Marketing Procurement Podcast