40 min listen
Ep. 5 Harvard Business School's Eva Ascarza
FromHow I Wrote This
ratings:
Length:
43 minutes
Released:
Dec 13, 2023
Format:
Podcast episode
Description
Brett talks to Eva Ascarza about her paper “Retention Futility: Targeting High Risk Customers Might be Ineffective,” published in JMR in 2018. Eva is the Jakurski Family Associate Professor of Business Administration at Harvard Business School. She is a co-founder of the Customer Intelligence Lab at the D^3 Institute at HBS, and she is an expert on customer management. Share your thoughts about the show at HIWTpod@gmail.com -- Brett and Karen would love to hear from you!
Released:
Dec 13, 2023
Format:
Podcast episode
Titles in the series (11)
Ep. 1 - Judy Chevalier and Dina Mayzlin on Online Reviews by How I Wrote This