40 min listen
Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero
FromHow I Wrote This
Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero
FromHow I Wrote This
ratings:
Length:
44 minutes
Released:
Apr 28, 2024
Format:
Podcast episode
Description
JMR Co-editor Karen Winterich talks with Annika Abell, Carter Morgan, and Marisabel Romero about the impact of star ratings relative to numerical ratings. Their findings are published in “The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions”. You’ll also want to hear how their experience complying with the new JMR Research Transparency policy when their manuscript was conditionally accepted.
Released:
Apr 28, 2024
Format:
Podcast episode
Titles in the series (11)
Ep. 1 - Judy Chevalier and Dina Mayzlin on Online Reviews by How I Wrote This