In this week's episode: Lenny Murphy, is joined by Melanie Courtright and Howard Fienberg of the Insights Association, to discuss challenges, predictions, and concerns around sample supply and what it could mean for the industry in 2022 and beyond. In This Episode We'll Explore:Data demand and supply gaps Differentiating research from marketingPrivacy and governing the use of dataCombating data fraud and hackersLinks From The Show: GreenBook --> https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lennyMany thanks to Emily Fullmer, for producing and editing this episode.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.