In this week's episode: Lenny Murphy, is joined by Rogayeh Tabrizi, Ph.D., behavioral economist, Founder & CEO of Theory + Practice, and one of this year's GreenBook Future List Honorees for an incredible discussion around multi-disciplinary teams and leveraging them to create innovative approaches to common issues within insights.Take a deep dive and discover how these teams are inherently set up for success by utilizing their unique abilities to challenge each other with radically different viewpoints and skillsets. In this discussion, Dr. Tabrizi also outlines the importance of leveraging interconnected data to create actionable customer-centric strategies for insights teams to produce more valuable contributions that impact both the top and bottom lines.In This Episode We'll Explore:How to break data silos How to Increase efficiency through interconnected dataHow to build an environment that's conducive to creativity and innovationThe unique composition of successful research teams and how to build themLinks From The Show: GreenBook --> https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lennyMany thanks to Emily Fullmer, for producing and editing this episode, and to Zappi, for sponsoring this podcast.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.