In this week's episode: Lenny Murphy, is joined by Benjamin Humphrey, co-founder & CEO of the incredibly successful software startup, Dovetail for an enlightening discussion around customer centricity in R&D, solutions for solving your unstructured data + fragmentation challenges, and the importance of working cross-functionally to help key players understand + leverage insights for better product/service design. In This Episode We'll Explore: 3 macro trends on the rise in user experience (UX) and user interface (UI)The complexity of customer-centric design and fit for purpose products/services How to improve data democratization and remove barriers for the dissemination of insightsLinks From The Show: GreenBook -->https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lennyThank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, Zappi. Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.