In this week's episode: Lenny Murphy, is joined by InnovateMR CEO, Lisa Wilding-Brown, to break down the complex layers of do-it-yourself (DIY) research solutions vs. insights outsourcing. Listen in as they provide an in-depth analysis of sample supply challenges, survey design optimizations, and methodological approaches to maintaining data quality.  5 Topics We'll Explore In This Episode: Self-service research trends, and in-house research predictions for mega-brands like Walmart and AmazonThe survey ecosystem and the fundamental dynamics of participant engagementStrategic partnerships and the roadmap to product expansionThe maturation of online fraud and how to mitigate the risksThe evolution of the competitive landscape and data value chainThank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, InnovateMR. Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.