In this week's episode: Lenny Murphy, is joined by Nadia Masri, Founder of Perksy, to discuss why allowing for a fun respondent experience yields stronger survey results. Take this deep dive into Nadia's entrepreneurial journey, the theory of gamification in MRX, and the fundamentals of approaching research with a more human-centered lens to create a FUN consumer feedback experience.In this episode we'll explore:How to change the nature of the survey experience through gamificationThe role of both skill and luck in the adoption of new product modelsThe emotional investment (and pay off) of the founder's journeyHow to influence respondents to actually 'show up' to participate in surveysHow to improve the quality of survey responses Shownotes: Lenny Murphy --> https://greenbook.captivate.fm/lenny11GreenBook --> https://greenbook.captivate.fm/ep11gbNadia Masri --> https://greenbook.captivate.fm/nadia11Perksy --> https://greenbook.captivate.fm/persky11Thank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, Perksy. Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.