In this week's episode, our host Lenny Murphy, is joined by the IIEX North America 2022 GreenBook Pitch Winners from Highlight: Dana Kim, Founder & CEO, and Ethan Kellough, Co-founder and Chief Product Technology Officer.Join us while Lenny explores the start-up world with Dana and Ethan, where their start-up (Highlight) is now, what transpired as a result of their win at IIEX North America, and what's to come in the future. In this episode, we'll explore:Pro tips for pitching your product, to investors, potential clients, or in a competition like the GreenBook PitchThe importance of practicing your pitch, with open and honest feedback after each attempt, as you iterate your way to a winning presentationAdvice for those starting up new businesses themselves. (Spoiler alert: trust your strategy and be ruthless in your prioritization.)Many thanks to Dana and Ethan, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.Links From The Show: GreenBook Podcast --> https://greenbook.captivate.fm/podcastLenny Murphy --> https://greenbook.captivate.fm/lennyMentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.