In this week's episode: Lenny Murphy, is joined by Nis Frome, COO at JOON and GM at Coderbyte and Session Rewind. Join us while Lenny and Nis discuss the importance of reducing (or eliminating) friction to inspire new product development and the productization of new services.In this episode we'll explore:How learning about the tensions experienced by an individual and/or a company can open the door to the development of the next great productHuman capital management, the individual's journey to self-realization, and how products can help them achieve their ultimate life goalsThe importance of being nimble in a future that is going to be, inherently, unprecedentedMany thanks to Nis, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.