In this week's episode, our host Lenny Murphy, is joined by three individuals leading the industry conversation around inclusivity: Tim Cornelius, Director of Operations at QuestionPro and CEO at P3 Technology; Keyona Osborne, Senior Research Manager at Accelerate (a SmithGeiger company); and Lilah Raynor, CEO at Logica Research.Join us while Lenny explores with these three industry professionals the importance of representation and the challenges we have in the industry with ensuring that our samples are inclusive.In this episode, we'll explore:The importance of accessible content and accessible surveys in working towards equitable representationHow opening up the door to recruitment criteria allows for a more natural diversity in research participationWays considerations for race, ethnicity, culture, and socioeconomic status might factor into research outcomesThe business case for prioritizing inclusivity and accessibility in research design Many thanks to Lilah, Keyona, and Tim, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, InnovateMR.Producer's Note: There were two events referenced in this episode that are "out of order" as there is a gap between our recording and launch dates:The IA presentation Keyona mentioned actually took place on June 3, 2022; you can access information about that here.The recording for the QuestionPro X day on June 6, 2022, that Tim mentioned can be accessed here.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.