In this week's episode: Gregg Archibald and Lenny Murphy, Managing Partners at Gen2 Advisors, talk about the upcoming Business & Innovation GRIT report, while GreenBook's Head of Content, Karen Lynch hosts.The GreenBook Research Industry Trends (GRIT) Report is the #1 strategic planning tool in consumer insights. While still a few weeks away from our formal publication, listen in to this episode get exclusive details like: Sample quality & survey designSample availability & alternative sample sourcesMeasures taken by the most innovative suppliers and brandsThe changing industry landscape & new competitionSupplier revenue trends & the employment outlookLinks From The Show: Gen2 Advisors --> https://www.gen2advisors.com/GRIT Report --> https://www.greenbook.org/mr/grit/Many thanks to James Carlisle, our audio editor; to Lenny and Gregg for being our guests; and to you, our listeners: thank you for giving us your time and attention.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.