41 min listen
27 -Advancing Insights with Behavioral Biometrics
27 -Advancing Insights with Behavioral Biometrics
ratings:
Length:
35 minutes
Released:
Aug 30, 2022
Format:
Podcast episode
Description
In this week's episode, our host Lenny Murphy, is joined by a team of professionals working with non-conscious measurements, human-behavioral biometrics, a trinity committed to bridging the gap between humans and machines: Peter Hartzbech, Rana el Kaliouby, and Martin Krantz. Join their exploration of how human, behavioral research will play a central role in every organization's success, and at every level.In this episode, we'll explore:What is meant by human insight ai (spoiler alert: it includes machine learning and non-conscious measurement, such as facial coding, eye-tracking and other biometricsThe ethos around teaching machines to anticipate, and potentially mimic, human behaviorA research future with behavioral biometrics and how to scale it out to other marketsMany thanks to Peter, Rana and Martin, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.
Released:
Aug 30, 2022
Format:
Podcast episode
Titles in the series (100)
03 - The Wild, Wild, West of ResearchOps by Greenbook Podcast