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46 — DIY & Service: Adapting to Dynamism in Research

46 — DIY & Service: Adapting to Dynamism in Research

FromGreenbook Podcast


46 — DIY & Service: Adapting to Dynamism in Research

FromGreenbook Podcast

ratings:
Length:
32 minutes
Released:
Jan 23, 2023
Format:
Podcast episode

Description

Many researches find themselves flexing between DIY and servicing— how can vendors serve them best?Frederic-Charles Petit, CEO of Toluna, and Rob Wengel CEO of GutCheck join GreenBook's host, Lenny Murphy, to discuss their recent merger and how they are catering to different facets of the research industry. Many companies' insights strategies are becoming more dynamic, pulling different methods and approaches; making mergers, like GutCheck and Toluna a no brainer. Creating a 'one-stop-shop' is a trend we will likely see continuing in the MRX space with increasing acquisitions and changes.You can reach out to Frederic on LinkedIn. You can reach out to Rob on LinkedIn. Many thanks to Frederic and Rob for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.
Released:
Jan 23, 2023
Format:
Podcast episode

Titles in the series (100)

Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.