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67 — MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy

67 — MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy

FromGreenbook Podcast


67 — MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy

FromGreenbook Podcast

ratings:
Length:
38 minutes
Released:
Jun 26, 2023
Format:
Podcast episode

Description

What're the hot topics amongst industry researchers at the moment?In this episode of the GreenBook podcast, hosts Lenny Murphy and Karen Lynch delve into the key takeaways from IIEX North America, where they explore the transformative themes of AI and the importance of a human-centered approach in research. This episode also features thought-provoking conversations on innovative companies and the significance of empathy in understanding diverse populations. Lenny and Karen underscore the importance of researchers adapting and seamlessly integrating AI into their work, leaving us eagerly anticipating the upcoming IIEX.AI event scheduled for September.Many thanks to our producer, Natalie Pusch; and our editor, James Carlisle.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.
Released:
Jun 26, 2023
Format:
Podcast episode

Titles in the series (100)

Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.