How can a comprehensive CX approach lead to seamless customer centricity brand representation?In this episode, we sit down with Dave Duganne, Senior Manager of Consumer Insights at Dish Network. We delve into their CX approach, highlighting its role in ensuring a seamless brand representation through customer-centricity. Dave discusses how aligning touchpoints across all interactions cultivates stronger connections, leaving a lasting positive impression. To ensure alignment Dave explores their initiative of creating brand DNA booklets for employees, guiding them in embodying the company's values and personality. He also discusses insights-driven segmentation, tailoring offerings to diverse customer needs, increasing satisfaction and loyalty. Stay tuned for insights into Dish Network's customer-centric approach, driving growth and loyalty in today's dynamic business landscape.You can reach out to Dave on LinkedIn. Many thanks to Dave for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.