Are user research and consumer insights two sides of the same coin?In this week's episode, Nikki Lavoie joins us to explore the nuanced differences between user research and consumer insights. Leveraging Lavoie's extensive experience, the conversation delves into the distinct realm of user research, spotlighting its crucial role in unraveling the complexities of user experiences for various products and services. Lavoie eloquently underscores the indispensable need for technical finesse, adaptability, and persuasive communication skills in thriving within this sphere. Amidst challenges like budget limitations and the emergence of artificial intelligence, Nikki envisions a rekindled industry focus on prioritizing user experience.You can reach out to Nikki on LinkedIn. Many thanks to Nikki for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.