Can incentives lead us down unexpected paths? In this week's episode, we have the privilege of hosting Uri Gneezy, a distinguished economist and the author of "Mixed Signals." Gneezy guides us through the intriguing realm of incentives, elucidating their profound influence on consumer behavior. He underscores the paramount importance of aligning incentives with desired outcomes, highlighting potential pitfalls arising from conflicting signals within organizations. Drawing upon concrete examples, Uri reveals how incentives can produce intricate, sometimes counterintuitive results. Furthermore, he explores the role of A/B testing in optimizing incentive structures and preventing their exploitation. In a thought-provoking exploration, Gneezy also delves into the ethical considerations surrounding generative AI. He urges businesses to adapt while acknowledging the evolving landscape of human capabilities.You can reach out to Uri on LinkedIn. Many thanks to Uri for being our guest. Thanks also to our producer, Natalie Pusch; our editor, Big Bad Audio; and this episode's sponsor, Dig Insights.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.