What are the key skills researchers need to thrive in today's fast-paced market?In this episode of the Greenbook Podcast, host Lenny Murphy welcomes Bianca Johnston, who shares her journey from a hybrid research and marketing role at Shopify to launching her own research consulting and education company. Bianca discusses the importance of bridging gaps between research and business functions, the impact of AI on research, and her vision for helping non-researchers and junior researchers improve their practices. The conversation delves into the future of the industry, the evolving role of researchers, and Bianca's upcoming ventures. Tune in for an insightful discussion on integrating insights into strategic actions and navigating the changing landscape of market research.You can reach out to Bianca on LinkedIn. Many thanks to Bianca for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.Mentioned in this episode:IIEX Europe Registration 2024